Shift  your life  towards 
positive impact  on the planet in less than 90 days
		Shift  your life 
towards positive impact 
on the planet 
in less than 90 days
		municipalities to support
													
													
													
													We do this via our
Your own carbon footprint
Your sustainable sherpa
Personalised content
Get the answers you need
The Shift platform is always in 
your pocket
		Carbon Footprint Calculator
						The carbon footprint calculator
generates a detailed input to
create a personal profile.					
Inspiring Content
Inspiring content to create awareness about climate change and tips on how to take action
Personal Preferences
Surveys to determine focus areas, content preferences and more.
Educational Content
Educational content. In-depth content paired with practical suggestions. Links to interesting initiatives and locations.
Academic Knowledge
						Shift applies proven insights 
from climate science, transition theory 
and behavioural science.					
Products and Partners
Extensive overview of solutions, products and organisation for easier, more sustainable and affordable living.
													The Shift platform is always in your pocket
Carbon footprint calculator
The carbon footprint calculator generates a detailed input to create a personal profile.
Inspiring content
Inspiring content to create awareness about climate change and tips on how to take action
Personal preferences
Surveys to determine focus areas, content preferences and more.
Educational content
Educational content. In-depth content paired with practical suggestions. Links to interesting initiatives and locations.
Academic knowledge
Shift applies proven insights from climate science, transition theory and behavioural science.
Products and partners
Extensive overview of solutions, products and organisation for easier, more sustainable and affordable living.
The benefits
 
at a glance
		Support Base
Widespread support
and acceptance
		Healthier Living Environment
Healthier living also means polluting less
		Social Wellbeing
Together we
 make it better 
		Social Cohesion
Centrally
connected
		Stimulate Local
Economically
social
		Subsidy Guide
There is a lid
for every jar
		Our
 Story
		
													Shift was founded on the realization that if we really want to achieve the Paris climate goals, we need to look beyond the energy transition. The average carbon footprint of a European citizen is currently 3.5x higher than the Paris 1.5-degree targets. The conclusion: we all have an important role to play in creating a livable future.
Dutch Municipalities have ambitious climate targets: 60% less CO2 in 2030. But how do you involve citizens in the transformation to a sustainable lifestyle?
Our pilot programs have shown that if you approach sustainable living positively and make it easy and practical, you offer a perspective for action: residents can make enormous steps in a short period of time.
Curious how we do this? We are happy to tell you more.
The Team Working 
 
for a Better Future
		CEO & Founder 
 
		Don Ritzen
Is co-founder of Rockstart, previous professor high tech entrepreneurship and program director at the Harbor Space University
Product Lead
 
		Mark  
Schiefelbein
		Mark has helped dozens of startups find their product market fit with a strong focus on data and metrics and rapid and iterative execution
Lead Developer 
		Carl 
Giesberts 
		Is a passionate developer with extensive experience in developing all kinds of systems with an eye for interaction design and user interfaces.
Behaviour Change
 Manager
		Ivonne  
 Schippers
		Uses her expertise regarding product management to bring academic knowledge, sustainability, and innovation together in the Shift sustainability desk, making it easy and inspiring for users to start living sustainably.
Community 
Manager 
		Melle Krikke
Is fascinated by human behaviour and uses social psychology to guide people on their sustainable journey.
Online Marketing 
Manager
		Jiri  
 Svoboda
		Is always curious, a generalist, and an early adopter. He obtained his MA in New Media and Digital Culture and has more than 7 years of experience with media startups as a journalist and podcaster.
Graphic 
Designer
		Chesney Bruce
Uses the communicative power of design to redefine humanity’s relationship with the planet.
Operations 
Manager
		Arne de Bruin
Is a proactive honours student with experience in setting up student councils, frameworks, and technology-based startups.
Is  your Municipality 
Ready to Make a Shift?
		Contact Shift