Shift your life towards
positive impact on the planet in less than 90 days
Shift your life
towards positive impact
on the planet
in less than 90 days
municipalities to support
We do this via our
Your own carbon footprint
Your sustainable sherpa
Personalised content
Get the answers you need
The Shift platform is always in
your pocket
Carbon Footprint Calculator
The carbon footprint calculator
generates a detailed input to
create a personal profile.
Inspiring Content
Inspiring content to create awareness about climate change and tips on how to take action
Personal Preferences
Surveys to determine focus areas, content preferences and more.
Educational Content
Educational content. In-depth content paired with practical suggestions. Links to interesting initiatives and locations.
Academic Knowledge
Shift applies proven insights
from climate science, transition theory
and behavioural science.
Products and Partners
Extensive overview of solutions, products and organisation for easier, more sustainable and affordable living.
The Shift platform is always in your pocket
Carbon footprint calculator
The carbon footprint calculator generates a detailed input to create a personal profile.
Inspiring content
Inspiring content to create awareness about climate change and tips on how to take action
Personal preferences
Surveys to determine focus areas, content preferences and more.
Educational content
Educational content. In-depth content paired with practical suggestions. Links to interesting initiatives and locations.
Academic knowledge
Shift applies proven insights from climate science, transition theory and behavioural science.
Products and partners
Extensive overview of solutions, products and organisation for easier, more sustainable and affordable living.
The benefits
at a glance
Support Base
Widespread support
and acceptance
Healthier Living Environment
Healthier living also means polluting less
Social Wellbeing
Together we
make it better
Social Cohesion
Centrally
connected
Stimulate Local
Economically
social
Subsidy Guide
There is a lid
for every jar
Our
Story
Shift was founded on the realization that if we really want to achieve the Paris climate goals, we need to look beyond the energy transition. The average carbon footprint of a European citizen is currently 3.5x higher than the Paris 1.5-degree targets. The conclusion: we all have an important role to play in creating a livable future.
Dutch Municipalities have ambitious climate targets: 60% less CO2 in 2030. But how do you involve citizens in the transformation to a sustainable lifestyle?
Our pilot programs have shown that if you approach sustainable living positively and make it easy and practical, you offer a perspective for action: residents can make enormous steps in a short period of time.
Curious how we do this? We are happy to tell you more.
The Team Working
for a Better Future
CEO & Founder
of Shift
Don Ritzen
Is co-founder of Rockstart, previous professor high tech entrepreneurship and program director at the Harbor Space University
Co-founder & CTO
of Shift
Vincent
Ulmer
Experienced startup founder. MA in theorethic cognitive language science. 10 years experience in development and design of AI and language related software.
Co-founder
of Shift
Hannes
van Raaij
More than 25 years of experience in the tech world where in his last position as CEO of Ace he was responsible for a buy&build and growth from 30 to 305 FTE.
Behaviour Change
Manager
Ivonne
Schippers
Uses her expertise regarding product management to bring academic knowledge, sustainability, and innovation together in the Shift sustainability desk, making it easy and inspiring for users to start living sustainably.
Community
Manager
Melle Krikke
Is fascinated by human behaviour and uses social psychology to guide people on their sustainable journey.
Online Marketing
Manager
Jiri
Svoboda
Is always curious, a generalist, and an early adopter. He obtained his MA in New Media and Digital Culture and has more than 7 years of experience with media startups as a journalist and podcaster.
Graphic
Designer
Chesney Bruce
Uses the communicative power of design to redefine humanity’s relationship with the planet.
Operations
Manager
Arne de Bruin
Is a proactive honours student with experience in setting up student councils, frameworks, and technology-based startups.