A movement for people wanting to live better.
Inspiration and actionable advice on making your daily habits greener and your life better
The Shift app
Calculate your footprint
An easy guide to understanding your current impact and what changes really matter
Connect with fellow Shiftmakers
Advice, inspiration and motivation from a community choosing a better way to live.
Everyday habits that feel doable
Easy ways to reduce your impact and improve your personal wellbeing.
Small actions, big ripple effect
Ways to inspire action in your home and at your workplace.
Daily insights & playful learning
Educate yourself with interesting quizzes and insights.
Join local initiatives near you
We are surrounded by action – find inspiring initiatives in your neighborhood.
A movement for people wanting to live better.
Inspiration and actionable advice on making your daily habits greener and your life better
The Shift app
Calculate your footprint
An easy guide to understanding your current impact and what changes really matter
Connect with fellow Shiftmakers
Advice, inspiration and motivation from a community choosing a better way to live.
Everyday habits that feel doable
Easy ways to reduce your impact and improve your personal wellbeing.
Small actions, big ripple effect
Ways to inspire action in your home and at your workplace.
Daily insights & playful learning
Educate yourself with interesting quizzes and insights.
Join local initiatives near you
We are surrounded by action – find inspiring initiatives in your neighborhood.
Two key drivers
Shift turns everyday choices into meaningful change and inspires people to take action towards a better future.
Architecture
The Shift Landmark:
The Shift landmark is a place of wonder: a bold and purpose-driven destination designed to turn better living into something individuals, companies and organisations can see, feel, and act on.
Located in Rotterdam, the Shift landmark aims to open its doors in 2031.
Community
The Shift App:
At the heart of Shift is a shared journey: people learning, trying, adapting, and inspiring each other.
The Shift App is where individuals and companies find their path and become a collective force for change.
Two key drivers
Shift turns everyday choices into meaningful change and inspires people to take action towards a better future.
Architecture
The Shift Landmark
The Shift landmark is a place of wonder: a bold and purpose-driven destination designed to turn better living into something individuals, companies and organisations can see, feel, and act on.
Located in Rotterdam, the Shift landmark aims to open its doors in 2031.
Community
Shift Community
At the heart of Shift is a shared journey: people learning, trying, adapting, and inspiring each other.
The Shift App is where individuals and companies find their path and become a collective force for change.
Our Story: moving from awareness to action
Decades of consumption-driven living have shaped how we live, work, and think. Often without us noticing the consequences for our personal wellbeing, our communities, and the world around us.
Most people are concerned about climate change and biodiversity loss, especially for their families and neighbourhoods. Yet action remains limited — not because people don’t care, but because the solutions seem distant or out of reach.
Many people sense that their daily choices matter, but few can see how those choices add up, or how positive change can realistically take shape.
We founded Shift to discover a better way to live, together. The solutions already exist. Now it’s time to accelerate.
Our Story:
moving from awareness to action
Decades of consumption-driven living have shaped how we live, work, and think. Often without us noticing the consequences for our personal wellbeing, our communities, and the world around us.
Most people are concerned about climate change and biodiversity loss, especially for their families and neighbourhoods. Yet action remains limited — not because people don’t care, but because the solutions seem distant or out of reach.
Many people sense that their daily choices matter, but few can see how those choices add up, or how positive change can realistically take shape.
We founded Shift to discover a better way to live, together. The solutions already exist. Now it’s time to accelerate.
The team shaping Shift
CEO & Founder
Don Ritzen
Is co-founder of Rockstart, previous professor high tech entrepreneurship and program director at the Harbor Space University
Product Lead
Mark
Schiefelbein
Mark has helped dozens of startups find their product market fit with a strong focus on data and metrics and rapid and iterative execution
Lead Developer
Carl
Giesberts
Is a passionate developer with extensive experience in developing all kinds of systems with an eye for interaction design and user interfaces.
Online Marketing
Manager
Jiri
Svoboda
Is always curious, a generalist, and an early adopter. He obtained his MA in New Media and Digital Culture and has more than 7 years of experience with media startups as a journalist and podcaster.
Graphic
Designer
Chesney Bruce
Uses the communicative power of design to redefine humanity’s relationship with the planet.
Community
Manager
Melle Krikke
Is fascinated by human behaviour and uses social psychology to guide people on their sustainable journey.
Intern
Jurian Appel
Is a newly graduated architecture student, eager to broaden his horizon and bring fresh perspective to Shift in the quest for a more sustainable future.