We’re building a movement to inspire millions to transform to a green and sustainable future.
We’ve created a personal, digital guide to make it fun, easy and social to live sustainably.
The Shift app
Calculate your carbon footprint
Honestly assess your personal impact so you know what to improve on
Meet like minded people
More people care about climate change than you think, Shift helps you meet them
Practical tips & tricks
Tips and tricks on how to lower your footprint today
Local initiatives
Discover sustainable and circular initiatives in your neighbourhood, from repair cafés to local makers
Fun and interesting quizes
Do a daily quiz and discover fascinating insights about our planet and our hidden impact
Influence the world around
Get new ideas on how to talk to neighbours and take more sustainable initiative at work
We’re building a movement to inspire millions to transform to a green and sustainable future.
We’ve created a personal, digital guide to make it fun, easy and social to live sustainably.
The Shift app
Calculate your carbon footprint
Honestly assess your personal impact so you know what to improve on
Meet like minded people
More people care about climate change than you think, Shift helps you meet them
Practical tips & tricks
Tips and tricks on how to lower your footprint today
Local initiatives
Discover sustainable and circular initiatives in your neighbourhood, from repair cafés to local makers
Fun and interesting quizes
Do a daily quiz and discover fascinating new insights about our planet and our hidden impact
Influence the world around you
Get new ideas on how to talk to neighbours and take more sustainable initiative at work
Two Shift Initiatives for
Shift is currently working on two initiatives designed to inspire everyday climate action on both an individual and collective scale.
Architecture
The Shift Landmark
We are building a new world wonder that inspires climate action.
Community
The Shift App
The Shift App exists to share knowledge, offer practical tips and showcase the most inspiring initiatives and solutions already in existence. A community that understands the urgency of climate action and is eager to adopt climate-friendly habits.
Two Shift Initiatives for
Shift is currently working on two initiatives designed to inspire everyday climate action on both an individual and collective scale.
Architecture
The Shift Landmark
We are building a new world wonder that inspires climate action.
Community
The Shift App
The Shift App exists to share knowledge, offer practical tips and showcase the most inspiring initiatives and solutions already in existence. A community that understands the urgency of climate action and is eager to adopt climate-friendly habits.
Our Story
Decades of producerism have reshaped how we live, work and think, blinding us to the quiet impact this has on society and our planet.
Few people are aware of the hidden impact of our cumulative choices, much less about our own positive or negative impact.
75% of people are worried about climate change and biodiversity loss and about the impact this can have on their neighborhoods, families, and loved ones, but only 10% take action. People have a hard time sensing the urgency of the situation, and those who do, doubt whether what they can do will make a difference.
Our vision is to show that every choice — individual and collective — has the power to create meaningful, lasting change for our shared future.
Our
Story
Decades of producerism have reshaped how we live, work and think, blinding us to the quiet impact this has on society and our planet.
Few people are aware of the hidden impact of our cumulative choices, much less about our own positive or negative impact.
75% of people are worried about climate change and biodiversity loss and about the impact this can have on their neighbourhoods, families, and loved ones, but only 10% take action. People have a hard time sensing the urgency of the situation, and those who do, doubt whether what they can do will make a difference.
Our vision is to show that every choice — individual and collective — has the power to create meaningful, lasting change for our shared future.
The team working
for a better future
CEO & Founder
Don Ritzen
Is co-founder of Rockstart, previous professor high tech entrepreneurship and program director at the Harbor Space University
Product Lead
Mark
Schiefelbein
Mark has helped dozens of startups find their product market fit with a strong focus on data and metrics and rapid and iterative execution
Lead Developer
Carl
Giesberts
Is a passionate developer with extensive experience in developing all kinds of systems with an eye for interaction design and user interfaces.
Behaviour Change
Manager
Ivonne
Schippers
Uses her expertise regarding product management to bring academic knowledge, sustainability, and innovation together in the Shift sustainability desk, making it easy and inspiring for users to start living sustainably.
Online Marketing
Manager
Jiri
Svoboda
Is always curious, a generalist, and an early adopter. He obtained his MA in New Media and Digital Culture and has more than 7 years of experience with media startups as a journalist and podcaster.
Graphic
Designer
Chesney Bruce
Uses the communicative power of design to redefine humanity’s relationship with the planet.
Operations
Manager
Arne de Bruin
Is a proactive honours student with experience in setting up student councils, frameworks, and technology-based startups.
Community Intern
Carmen
de Wolf
In the final stage of her Applied Psychology degree, she is committed to contributing to Shift through her strong motivation to promote sustainability.
Intern
Jurian Appel
Is a newly graduated architecture student, eager to broaden his horizon and bring fresh perspective to Shift in the quest for a more sustainable future.