Rotterdam ROCKS! is a purpose-driven destination combining immersive art, architecture, and storytelling that invites you to co-create a brighter future
We believe in Hope
What happens inside?
Experience center
Get inspired towards a brighter future
Discover immersive exhibitions, attend transformative events or stay the night in a destination designed to explore what the future could look like.
Elysium Experience
A journey through possible futures
The Hotel
200 rooms inspired by nature
Community & workshop spaces
Designed for collaboration and discovery.
Plant-Based Restaurant
A culinary experience
The Event Space
To share bold ideas for a better tomorrow
Rotterdams Tij
The location of the Shift Embassy
Rotterdam ROCKS! is proud to be a part of Waterkant. Rotterdam’s newest urban area has the ambition to become one of Europe's most sustainable and future-proof districts. The area comprises 3,750 new homes, schools, creative workshops, an Urban Sports Campus, a new train station, offices, restaurants, and cultural spaces.
The area serves as a model for a climate-adaptive, nature-friendly, and social urban vision. Waterkant will be a district that connects people with water and greenery, surrounding the new tidal park.
Photo credit: LOLA, OMA,EFFEKT
Builds upon Europe's green ambitions
Shift aims to help Rotterdam accelerate towards a circular, green and future-proof economy. By connecting art, education, innovation and talent, it helps attract innovative companies, investment, create circular jobs and strengthen the city’s international attractiveness.
Sluit naadloos aan op Europa's groene ambities
Shift is building the social software and hardware of the green transition: an integrated ecosystem that combines culture, art, technology, education, entrepreneurship and community to accelerate systems change toward a resilient, circular and climate-positive future.
A landmark designed for the future
MVRDV founding partner Winy Maas: “Our design integrates these human and natural spaces, playing with porosity to keep the project compact while maximising its ecological productivity".
