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A collective acceleration

Shift is where businesses, artists, investors, governments, researchers, scientists, entrepreneurs and ordinary citizens all come together to tackle the biggest challenges of our time.

Why become a partner?

Systemic change starts with multidisciplinary collaboration: we believe that's key to accelerate the transition towards a resilient, future-proof economy.

Strategic partnerships with businesses, educational and knowledge institutions, governments, and social organisations are essential to Shift’s mission of accelerating the energy transition, circular economy and fostering local talent development. By connecting these stakeholders, Shift is building an ecosystem where innovation, entrepreneurship and education reinforce one another, creating new economic and societal opportunities.

Systemic change requires multidisciplinary collaboration across public and private sectors, with each partner contributing its unique expertise towards a shared vision for the future. Shift brings together knowledge, talent and investment to accelerate the transition towards a resilient and future-proof economy, developing new models for sustainable living, working and entrepreneurship that generate lasting social and economic impact.

Join the people shaping what's next.

The Shift Embassy brings together entrepreneurs, innovators, educators, investors and changemakers. As a partner, you gain access to a growing ecosystem designed to accelerate collaboration, visibility and impact.

Join the people shaping what's next.

Connecting 
Rotterdam-Zuid to the Economy of the Future

Shift believes lasting impact comes from collaboration. Rather than reinventing the wheel, we partner with local schools, community organisations, businesses and existing initiatives to strengthen what already works and boost it with the number of visitors, companies and organisations Shift is looking to attract.

Connecting 
Rotterdam-Zuid to the Economy of the Future

A more resilient Europe

The European Green Deal outlines an ambitious vision for a climate-neutral and resilient Europe. Shift helps make that vision tangible by transforming citizens from spectators into active participants in the transition, and aims to contribute to increased support for the energy and circular transition.

Turning policy into participation


The European Green Deal sets an ambitious vision for a climate-neutral and resilient Europe. Shift helps make that vision tangible by transforming citizens from spectators into active participants in the transition, reaching far beyond the existing sustainability bubble.

A travelling experience across Europe


Shift will travel across Europe with immersive experiences that showcase what a future-proof society can look and feel like. Every new experience will coincide with the launch of the Shift app in that city, creating a lasting local ecosystem that continues long after the exhibition moves on.

The Shift app: from inspiration to action


The Shift app turns inspiration into participation by connecting citizens with local initiatives, challenges, educational content and everyday actions that make sustainable living tangible and rewarding. It creates a growing community where thousands of small actions become visible and contribute to a much larger European wide movement that reaches hundreds of millions of citizens

Building public support for change

The transition will only succeed if people feel they are part of it. Shift creates optimism, agency and a shared sense of ownership around Europe's future.

Strengthening Europe's innovation ecosystem

Working with universities, research institutes, companies and civil society organisations, Shift connects people with the knowledge, networks and innovations shaping tomorrow's economy. Rather than reinventing the wheel, it amplifies existing initiatives and helps them reach wider audiences.

Investing in Europe's social infrastructure

Europe's future will not be built through technology and regulation alone. It also requires places and platforms where people can meet, exchange ideas and collectively shape change. Together, the travelling Shift experiences and the Shift app provide the social software and physical infrastructure needed to turn ambitious policy into a movement that citizens genuinely want to join.

Supporting Europe's strategic ambitions
Shift directly contributes to the goals of the European Green Deal by encouraging behavioural change, accelerating social innovation, strengthening democratic participation and showcasing the opportunities of a future-proof economy where prosperity, ecology and wellbeing reinforce one another.

A more resilient Europe

Take ownership of the future

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