Initiative

Guppyfriend
Guppyfriend develops washing bags and filters that prevent microplastic fibres from your clothes from ending up in the water.
Description
Guppyfriend: capture microplastics and protect water and nature
With every wash of synthetic clothing, huge quantities of microplastic fibres are released sometimes up to 700,000 fibres per wash, according to scientific estimates. The Guppyfriend washing bag captures these fibres before they are discharged with the wastewater, meaning fewer microplastics end up in rivers and oceans. It also extends the lifespan of your clothing because the fabric wears down less quickly.
Why do we like this? It’s a small effort with a big impact: you wash as usual, but prevent invisible plastic particles from entering the environment.
Why do we like this? It’s a small effort with a big impact: you wash as usual, but prevent invisible plastic particles from entering the environment.

