Initiative
VeggieChallenge
The Veggie Challenge helps you eat less or no meat for 30 days. Choose your goal and discover how delicious and easy plant-based eating is.
Description
Veggie Challenge – Discover how delicious plant-based can be
The Veggie Challenge challenges you to eat less or no meat for 30 days. You choose your goal—for example, vegetarian, vegan, or flexitarian—and receive daily support via emails full of recipes, tips, and motivation. This way, you discover how delicious, easy, and varied plant-based food can be. Good for your health, animal welfare, and the climate.
Why do we like it? The impact of eating less meat is enormous—and this challenge makes it fun and achievable. No finger-wagging, but accessible guidance that truly helps. Plant-based eating becomes something positive to try, not something you have to do.
Why do we like it? The impact of eating less meat is enormous—and this challenge makes it fun and achievable. No finger-wagging, but accessible guidance that truly helps. Plant-based eating becomes something positive to try, not something you have to do.
